The Origins of the Humble Easter Basket

As time moved forward, these simple nests gradually evolved into baskets, and the legend of the Easter Bunny became part of the tradition we know today. When German settlers made their way to America, many settling right here in the Juniata River Valley, they brought these customs with them, planting the roots of the celebrations we still enjoy.

Over the years, Lewistown has had its share of beloved places to gather Easter basket goodies, some I remember well, and others I’ve only heard about through stories. One such place was the Diana Candy Shop, located at 10 W. Market St., where The Square Café & Bakery now stands. It was said to be bustling during the Easter season, known for its large, candy-filled eggs and an irresistible collection of sweet treats.

Then there was Goss Candy on Valley Street, remembered fondly as home to what many claim was the best peanut butter egg around. One loyal customer even admitted to eating six boxes every Easter, which I think we can all agree is the very definition of brand loyalty! In 1991, Asher’s Chocolate, with roots in Philadelphia, purchased Goss Candy Company and brought its operation to Lewistown, continuing the tradition of handcrafted chocolate that we still enjoy today. In fact, there is always a piece of Asher’s candy tucked into my grandchildren’s baskets, a small reminder to support local businesses and honor the traditions that connect us.

Candy shops weren’t the only stops for Easter preparations. Who could forget trips to G.C. Murphy Co. and McCrory 5 & 10? At McCrory’s, we would stand wide-eyed, pressed up against the plate glass windows, completely mesmerized by the colorful display of live baby chicks. Yes—real chicks, somehow dyed in bright pastel shades of spring.

Looking back, I’m grateful my mother never gave in to my tearful pleas to bring one home. The practice feels a bit questionable now, but at the time, I was certain I couldn’t live without one. Truth be told, I’m not quite sure what I would have done once it grew into a full-sized chicken.

A trip downtown often meant more than just candy. It was a full experience, perhaps picking out a frilly bonnet, lace-trimmed ankle socks, or shiny patent leather shoes to match a brand-new Easter dress. And after a long morning of shopping, there was nothing better than settling into a booth or grabbing a seat at the counter at G.C. Murphy Co. for a simple lunch, surrounded by the hum of a busy, vibrant town.

Today, as I look at those eight baskets waiting patiently on my table, I’m reminded that while the candies, stores, and even the traditions themselves may evolve over time, the heart behind them remains unchanged. Easter baskets are more than just treats, they are small containers of love, filled with memories, heritage, and the joy of giving. And perhaps, just like those early German nests, what we are really passing down is something far more meaningful than sweets, a tradition of care, connection, and the simple magic of believing in something special. Oh, and just in case you are wondering, chocolate is always the answer, no matter what the question!

Rhonda S. Kelley, Executive Director

Juniata River Valley Chamber of Commerce